Most Nollywood productions don't have Netflix-level marketing budgets. But some of the most viral films in Nigerian cinema history were marketed with almost nothing.
The first principle is earned media over paid media. A genuinely interesting story or cleverly controversial poster generates press coverage that money can't buy. The second is community seeding—identify the ten most influential voices in your target community and give them early access. The third is content compression: with a small budget, choose two platforms and own them completely.
Consistency on one platform beats sporadic presence across five.
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