Web series have changed the economics and creative possibilities of Nigerian storytelling. With lower per-episode budgets, faster production cycles, and direct digital distribution, web series have democratized Nollywood in ways feature films cannot.
The marketing challenges of a web series are distinct from those of a feature film. The primary goal is not opening weekend ticket sales—it is building the loyal, returning viewership that sustains a series across multiple seasons.
This requires community marketing rather than event marketing. The web series audience is looking for a place they want to return to. The marketing should feel like an invitation to belong.
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