Artificial intelligence is transforming how films are marketed globally, and Nollywood agencies that ignore this shift will find themselves falling behind within the next 18 months.
AI tools are already being used to generate social media copy at scale, A/B test poster designs, identify optimal posting times by demographic, and create personalized trailer cuts for different audience segments.
The caution is about cultural authenticity. AI systems trained on global data can produce content that feels generic rather than Nigerian. AI scales what humans create. It cannot replace the human who understands what Nigerian audiences actually want.
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