Not every Nollywood production launches with a built-in audience. Step one is identifying the micro-community that this specific story speaks to most directly—not "all Nigerians," but a specific community.
Step two is entering that community's spaces as a genuine participant, not an advertiser. Listen first. Then find the authentic points of contact between your story and their world.
Step three is giving that community ownership. Invite them to premieres. Credit their fan content. Make them feel that this film belongs to them. Because in the deepest sense, it does.
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