The Power of Pre-Production PR – Winning Before the First Scene Rolls

Nollywood often waits until post-production to start talking about a film. But in today’s content-hungry world, that’s too late. Pre-production PR is where the real magic starts.

Teasing a concept poster, sharing location scouting clips, or posting a screenshot of a script read sparks curiosity early. It tells your audience: we’re building something—and you’re invited.

Benefits of pre-production PR:

• Builds early hype and community anticipation.
• Helps attract investors, sponsors, or co-distributors.
• Humanizes the process—fans get to see the crew, challenges, and evolution.

Look at Hollywood: films tease casting news 18 months ahead. That’s no accident—it’s marketing. Nollywood can borrow this playbook and adapt it for our culture.

From WhatsApp broadcasts to X (formerly Twitter) threads, early buzz leads to early buy-in. And in a cluttered market, that’s priceless.