Streaming is the New Cinema – What “Jagun Jagun” Reveals About Distribution

Jagun Jagun, another Afolayan project, bypassed the cinema entirely and became a hit on Netflix. With a strong narrative, folklore-rich worldbuilding, and modern VFX, it proved that theatrical release isn’t the only path to success.

This is a turning point for Nollywood. As the cinema ecosystem struggles with costs, logistics, and reach, streaming offers a democratic alternative. And not just for big-budget films—short films, web series, and even stage-to-screen adaptations can find audiences globally.

For marketers and agencies, this shift demands a digital-first strategy. Trailers must be optimized for mobile viewing. Campaigns must be planned for algorithms and virality. And storytelling must consider the binge-watching habits of global audiences.

Distribution isn’t just about location. It’s about intention and access.