Most Nollywood marketing is sprint-based: sprint to teaser, sprint to premiere, sprint to exit. And then? The film disappears. But content doesn't have to die after its first dance. That's where lifecycle marketing comes in.
Lifecycle marketing keeps a film in conversation over a long arc—through updates, anniversaries, audience engagement, spin-offs, and cultural tie-ins.
King of Boys was revived with a limited series almost three years after the original film. That didn't just happen—it was planned. With lifecycle marketing, the story doesn't end when the lights come up—it only begins.
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