Nollywood often waits until post-production to start talking about a film. But in today's content-hungry world, that's too late. Pre-production PR is where the real magic starts.
Teasing a concept poster, sharing location scouting clips, or posting a screenshot of a script read sparks curiosity early. It tells your audience: we're building something—and you're invited.
Look at Hollywood: films tease casting news 18 months ahead. That's no accident—it's marketing. Nollywood can borrow this playbook. Early buzz leads to early buy-in. And in a cluttered market, that's priceless.
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