AI is changing how films are written, produced, and distributed. For Nollywood, an industry that has always found creative ways to do more with less, AI tools represent an opportunity more than a threat.
On the production side, AI-assisted color grading, audio enhancement, and VFX democratize capabilities that previously required expensive specialists. On the marketing side, AI tools for social content generation and audience segmentation give Nigerian agencies access to capabilities previously reserved for data science teams.
AI scales what humans create. It cannot replace the human who understands what Nigerian audiences actually want.
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