Nollywood doesn't just sell films—it sells Nigeria. Every successful export of Nigerian cinema carries the country's brand into new markets. The Black Book reaching 11 million Netflix views in its first week is not just a victory for its producers—it is a soft power event for the Nigerian nation.
This is why government bodies, tourism boards, and export agencies should be more actively involved in Nollywood's international marketing efforts.
Nollywood is Nigeria's best marketing department. It just needs more resources.
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