Netflix and Prime Video entered Nollywood with big promises—and for a while, delivered. But by late 2024, both had begun scaling down direct investments. Some panicked. Others saw opportunity.
Five trajectories Nollywood must embrace: reclaiming creative control, rising independent distribution, local streamers serving the diaspora, agency-led promotion models, and brand and festival integration.
Without the marketing engine of Prime or Netflix, producers will need creative agencies to handle rollouts, influencer partnerships, and visibility. Nollywood must stoke its own fire now.
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