Festivals aren't just for red carpets—they're platforms for audience testing, brand deals, and international distribution.
At NollywoodWeek Paris 2025, films didn't just screen—they made connections. Directors met producers. Editors met critics. Panels became pitches.
A festival-first strategy means planning your premiere not for box office weekend, but for media resonance. Time your trailer drop the same week as the screening. Festivals like AFRIFF, Durban, and Carthage are springboards for global access.
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