“King of Boys: The Return” and the Rise of Sonic Branding
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Kemi Adetiba’s King of Boys: The Return isn’t just a political thriller—it’s a sonic experience. Every chant, every underscore, every ominous hum contributes to the storytelling. The music does more than accompany scenes—it speaks for them.
This is what we marketers call sonic branding—the use of sound to evoke emotion, build memory, and define identity. From the haunting soundtrack to the voiceovers, KOB crafted a sound world as immersive as its visuals.
In a country where music drives virality, this matters. Just like brand jingles, film sounds can travel—used in TikToks, ringtones, trailers, and memes. A strong sound identity can give your story an afterlife.
Going forward, Nollywood filmmakers and marketers need to consider music as a tool not just for scoring, but for marketing. Drop the soundtrack ahead of release. Seed soundbites to creators. Make the sound itself a campaign. Good sound and music makes your movies linger long in the minds of the audience.
