Brotherhood from the Arizonas exploded onto the scene with high-octane action, betrayal, and brotherhood drama. But what truly made it buzzworthy wasn’t just the plot—it was the vibe. The marketing for Brotherhood leaned heavily into tone and mood. The posters screamed chaos and energy. The teaser trailers emphasized punchlines, police chases, and attitude. The influencers brought heat on Twitter […]
Funke Akindele made history again with A Tribe Called Judah, the first Nollywood film to cross ₦1 billion at the Nigerian box office. But beyond the numbers lies a carefully constructed marketing blueprint that’s reshaping Nollywood’s perception of success. First, the cast was a mix of icons and influencers—Mercy Johnson, Jide Kene, and Timini Egbuson—creating multi-demographic […]
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