Most Nollywood producers still hire marketers the way people buy jollof—once in a while, and only when they feel hungry. But content, especially in a digital-first world, doesn’t thrive on last-minute plans. It requires consistency, strategy, and iteration. That’s where the retainer model comes in. A retainer isn’t just a monthly payment—it’s a mindset. It allows a creative […]

Netflix and Prime Video entered Nollywood with big promises—and for a while, delivered. They commissioned originals, licensed local content, and gave global audiences access to Nigerian stories. But by late 2024, both had begun scaling down direct investments and original commissions. Some panicked. Others saw opportunity. At the 2025 NollywoodWeek Festival in Paris, where Biodun Stephen […]