Why sell a film when you can build a universe? Integrated campaigns go beyond trailers and posters. They allow a story to live across multiple formats—mini-series, podcasts, short reels, animated lore, Spotify playlists, mobile AR filters, and Instagram comics. Take Jagun Jagun. Imagine: Integrated marketing turns a film into an experience. Each format extends touchpoints. Each […]
Most Nollywood marketing is sprint-based: sprint to teaser, sprint to premiere, sprint to exit. And then? The film disappears. But content doesn’t have to die after its first dance. That’s where lifecycle marketing comes in. Lifecycle marketing is the process of keeping a film in conversation over a long arc—through updates, anniversaries, audience engagement, spin-offs, and cultural tie-ins. […]
