In Shanty Town, Ini Edo wasn’t just a star—she was also a campaign engine. Before the show dropped, her followers were already hyped. Every behind-the-scenes post, every teaser she shared became free publicity—and effective audience targeting. This is influencer casting, and it’s more than a trend. It’s strategy. Casting creators, TikTok stars, or micro-celebrities who bring their […]

We’ve all seen cringe product placements—an actor holding a phone screen to the camera, or praising a drink mid-dialogue. That’s not marketing. That’s sabotage. But when product placement is baked into the story, it elevates both the film and the brand. Example:Omo Ghetto: The Saga featured Guinness naturally woven into the nightlife scenes. It wasn’t promotional—it was […]