On screen Luxury should feel earned, easy and effortless, not loud. Nigerians know when a brand appears just to show off. If a luxury label will ‘slide’ into a Nollywood story, it should arrive with a reason that fits the character, class context and plot. Think story-first, not logo-first. Match scene energy with the right energy. A […]

Nollywood often waits until post-production to start talking about a film. But in today’s content-hungry world, that’s too late. Pre-production PR is where the real magic starts. Teasing a concept poster, sharing location scouting clips, or posting a screenshot of a script read sparks curiosity early. It tells your audience: we’re building something—and you’re invited. Benefits of pre-production […]