From Premiere to Evergreen – Mastering Lifecycle Marketing for Nollywood

Most Nollywood marketing is sprint-based: sprint to teaser, sprint to premiere, sprint to exit. And then? The film disappears. But content doesn’t have to die after its first dance. That’s where lifecycle marketing comes in.

Lifecycle marketing is the process of keeping a film in conversation over a long arc—through updates, anniversaries, audience engagement, spin-offs, and cultural tie-ins.

The Lifecycle Stages:

• Pre-launch: Build tension with behind-the-scenes clips, teaser trailers, and cast interviews.
• Release phase: Influencer reviews, hashtag challenges, cinema appearances.
• Sustain phase: Fan art, alternate scenes, director’s commentary, awards buzz.
• Legacy phase: Re-release for festivals, educational licensing, streaming cuts, or merch tie-ins.

Real-World Example:
King of Boys was revived with a limited series—almost three years after the original film. It didn’t just happen—it was planned.

Agencies can plot this arc from day one. Each phase offers monetization opportunities, community growth, and creative re-engagement.

With lifecycle marketing, the story doesn’t end when the lights come up—it only begins.