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Afrobeats in Adverts: Why Your Jingle Should Feel Like a Hook (Not a Lecture)
October 10, 2025
Dear brand owner. Afrobeats drives radio, clubs and Reels; smart brands borrow its rhythms—without copying artistes or sounding forced. Oya, let’s get into it. Do’s: Don’ts: Culture proof: This is especially for international brands…don’t come across like you’re just visiting. Let them know that Nigeria is home. Even if your brand is an import, have a Nigerian […]
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Why Nollywood Needs Marketing Agencies: The Case for a Retainer Model
August 7, 2025
Most Nollywood producers still hire marketers the way people buy jollof—once in a while, and only when they feel hungry. But content, especially in a digital-first world, doesn’t thrive on last-minute plans. It requires consistency, strategy, and iteration. That’s where the retainer model comes in. A retainer isn’t just a monthly payment—it’s a mindset. It allows a creative […]
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