Insurance can be powerful on screen when it tackles a relatable problem. Some easy plot paths: Keep it subtle: Show the paperwork on a side table; let a character mention the full name of the policy once; DO NOT reel out the benefits or features of the cover in a single scene; even if it’s a staff […]

Most Nollywood marketing is sprint-based: sprint to teaser, sprint to premiere, sprint to exit. And then? The film disappears. But content doesn’t have to die after its first dance. That’s where lifecycle marketing comes in. Lifecycle marketing is the process of keeping a film in conversation over a long arc—through updates, anniversaries, audience engagement, spin-offs, and cultural tie-ins. […]