Product Placement Done Right – How Brands and Films Can Co-Create

We’ve all seen cringe product placements—an actor holding a phone screen to the camera, or praising a drink mid-dialogue. That’s not marketing. That’s sabotage.

But when product placement is baked into the story, it elevates both the film and the brand.

Example:
Omo Ghetto: The Saga featured Guinness naturally woven into the nightlife scenes. It wasn’t promotional—it was environmental. You believed it because you’ve seen it in real life.

Here’s what smart agencies like 96DegreesCreativeAgency bring to the table:

• Script Consultation: Build product use into plot logic.
• Art Direction: Match brand colors and visual tone with the film’s look.
• Value Exchange: Brands support production; in return, they get authentic visibility.

With the right synergy, a bank in a film doesn’t have to feel like an ad—it can become a metaphor for ambition, identity, or tension.

Nollywood doesn’t need to fear brands. It just needs to write them in, not paste them on.