Integrated Campaigns – Building a Nollywood Universe Across Platforms

Why sell a film when you can build a universe?

Integrated campaigns go beyond trailers and posters. They allow a story to live across multiple formats—mini-series, podcasts, short reels, animated lore, Spotify playlists, mobile AR filters, and Instagram comics.

Take Jagun Jagun. Imagine:

• A digital comic showing the origin of the warrior’s sword.
• A TikTok challenge for fans to chant their own war names.
• A behind-the-scenes vlog narrated by the antagonist.
• A pop-up theatre show reenacting a key scene.

Integrated marketing turns a film into an experience.

Each format extends touchpoints. Each channel pulls a different audience into the world. Done well, this builds not just fans—but fandoms.

And in a noisy media environment, fandom = fuel.